The Medium Is the Massage Mcluhan - 1051 Words

â€Å"The medium is the message† McLuhan defines the medium as any extension of our body, senses or mind. Therefore, any instrument of change is a medium. The resulting change McLuhan refers to is often subtle and it is this change that is the message (McLuhan, 1994). At first glance, McLuhan’s statement seems paradoxical. However, my conventional understanding of message as the content is not how McLuhan defines it. He defines the†¦show more content†¦It is our responsibility to study the effects of our technologies to prevent any detrimental unanticipated consequences they may have on our society. Samuel Morse when he invented telegraphy, predicted that it would make â€Å"one neighborhood of the whole country.† According to Postman telegraphy â€Å"destroyed the prevailing definition of information, and in doing so gave a new meaning to public discourse.† It is with telegraphy and its union with the press that the value of information changed. Information became context- ­Ã¢â‚¬ free and a commodity. Information was bought and sold irrespective of its use or meaning, 1 and this is how the value of news has come to rely on its novelty, interest and curiosity and not on its functionality (Postman, 1986). â€Å"Television speaks in only one persistent voice – the voice of entertainment,† (Postman, 1986).Show MoreRelatedMarshall Mcluhan s The Medium Is The Massage1190 Words   |  5 PagesMarshall McLuhan’s The Medium is the Massage, first published in 1967, explores the rise of technology and its impact on mass media. As the media spreads nationwide, McLuhan criticizes the growing power and the increasing influence of the media. McLuhan also argues that â€Å"all media are extensions of some human faculty,† meaning that technology has changed the way humans do things. Rather than walking, we have cars to get us to further places quicker. We use a phone as an â€Å"extension† of our ears,Read MoreThe Medium Is The Message958 Words   |  4 PagesIn Marshall McLuhans, the Medium is the Message, he claims that the medium is more important than the message. I agree with his statement that the medium is more important that the message, because it is not what we say it is how we say it that matters most. The words we use are not as important as the way we choose to say them. I think that sometimes it can seem that what people are saying can be more important but it truly is how it is being perceived that is the most important part of the messageRead MoreThe Medium Is The Massage2296 Words   |  10 PagesThe Medium is the Massage. When reading this title it has both a physical and mental effect on people of todays society hence what happens when a person accidently reads the word â€Å"massage† as message. Marshall Mcluhan, the author of The Medium is the Massage, has so much meaning in his novels title. Almost everybody who reads his book would not think much of the title at all, but with just those 5 words he teaches a whole new way to view things. He states that the medium is the message and the messageRead MoreIs All Media Exist? Invest Our Lives With Artificial Perceptions And Arbitrary Values ``1280 Words   |  6 PagesTopic sentence: â€Å"All media exist to invest our lives with artificial perceptions and arbitrary values†. (Marshall McLuhan) Introduction of text 1: The truth in media has so influenced in every aspect of life and it lives with us like it is a part of our culture as McLuhan mentioned in the essay The Medium is the massage. Introduction of text 2: Catherine bush stated in the essay It’s all real, but it’s not all true, we should read fiction as fiction not as an autobiography of the writer as itRead MoreWhy Is Medium Is The Massage Essay1528 Words   |  7 PagesWhy is Medium Message? Marshall McLuhan, a technological determinist, says in his book ‘Medium is the massage’ that the most widespread modern media influence how humans think, act and perceive the world around them. He states that the medium significantly influences the message that people will receive, and thus, the same message is perceived by the same individual in several ways if he receives them in a different way. The expression the medium is the message means that recipient receives messagesRead MoreForms And Content : The Medium Is The Massage1976 Words   |  8 PagesPart I: Theoretical Background Forms and Content, Take 1: This is Marshall McLuhan: The Medium is the Massage †¢ â€Å"We are in a period of fantastic change that’s coming about at fantastic speed. Your life is changing dramatically and you are numb to it† (1:46). o This quote plays to the reality that as a society we take things for granted. Today’s technology has pushed past the boundaries of what many people thought was possible, yet it does not seem that this is appreciated as often as it oughtRead MoreReading On The Electronic Age1873 Words   |  8 Pagesinsight from what is being read. Having two different options suggests a preference for one or the other, the physical books give a way for a better reading experience. To present an argument relative to this thought, we must examine how Birkerts and McLuhan discuss the negative aspects of reading hyper text literature. Throughout the essay, I will be using using their arguments and use my personal experience to compare and contrast both the positive and the negative aspects of reading hyper text literatureRead MoreEssay about How Social Media is Changing Social Relationships2635 Words   |  11 Pagesothers as stream flows. When people scan these streambased updates, they can f eel the public relationship consist by the people on the friend lists. 3. Impacts on interpersonal relationship Marshall McLuhan (1967) put forward that â€Å"medium is the message†. Social media act as a technologically medium transmits message among people, and a number of studies show that communication technologies can break the blocks between people and cultivate rich and deeper connections. However, compared with the traditionalRead MoreThe Political Economy Of Media And Communications Essay2262 Words   |  10 Pagesaudiences, content consumption and creation, the spatialization of programming, and the structuration and agency within political economic systems. The evolution of the television, from terrestrial to television, in the long line of communications mediums, helps to tell the story of how through culture political economy is created, maintained and social paradigms are reinforced. This paper will explore some of the foundations and key ideas found in the relationship between the political economy ofRead MoreThe Effect of Electronic Journals on Scholarly Communication Essay10786 Words   |  44 PagesHowever there are currents in the emerging debates which are strongly reminiscent of the popular and semi-academic eulogies to the transformative and revolutionary impact of technology and information technology (Toffler, 1980; 1990; Levy, 1984; 1992; McLuhan, 1969). These claims are as untenable now as they have always been. Thus an additional task will be to provide a counter point to what amounts to an uncritical acceptance of the discourse on revolutionary change as it pertains to the explosion of